Going Dirty: The Art of Negative CampaigningRowman & Littlefield, 2007 - 267 páginas Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. |
Contenido
Eye of the Beholder Defining Negative Campaigning | |
What Good Old Days? Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War | |
Going Nuclear 1964 The Rise of Television Attack Ads | 13 |
Dismissive Politics The Governor against the Actor | 29 |
The Truth Shall Rise Again Brock versus Gore for US Senate 1970 | 47 |
Confrontation Bluster and No Compromise The Campaigns of Jesse Helms | 65 |
DoleGingrich Going Negative Early and Often | 85 |
The Politics of Fear Negative Campaigning in the Post911 World | 101 |
A DoubleEdged Sword When Negative Campaigning Backfires | 139 |
Hitting the Mark Negative Campaigning Efforts That Just Plain Worked | 159 |
Its in the Mail Negative Campaigning Comes Home | 187 |
Conclusion The Future of Negative Campaigning | 205 |
A Race to the Bottom Negative Campaigning in the 2006 Midterm Elections | 217 |
Selected Bibliography | 227 |
Index | 233 |
About the Author | 251 |
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accused advertising Al Gore Albert Gore American attacks Bill Clinton Brock Brown Bush Bush's California called campaign commercials Cleland Clinton Committee Communist Congress Congressman conservative constitutes negative campaigning criticism Daisy Girl Davis debate Democratic presidential direct mail dirty tricks Dole Edmund Muskie election cycle Election Day Electoral federal former Garry South George George McGovern Gingrich Goldwater governor Helms Helms's Hunt Interview with author issues Jesse Helms John Kerry Kanter Archive Kerry Kerry's later leader liberal majority McCain negative campaign tactics negative campaigning Nixon North Carolina opponent Osama bin Laden paign party percent Perdue political consultants polls presidential campaign presidential candidate presidential nominee Raleigh Reagan reelection Richard Nixon Senate race Senator John showed spot strategists strategy Tape courtesy television commercials Tennessee terrorist tion U.S. Senate Vice President victory Vietnam voters Washington Post White House York